ICA Builder
clarity → emotion → content → conversions
From Clarity to Conversion
ICA Builder
clarity → emotion → content → conversions
Demographics
Surface facts
Psychographics
Beliefs, values
Emotional Drivers
Fears, identity tension
Most marketers stop at the top. The gold is at the bottom.
👤
WHO THEY ARE
Demographics
Surface facts matter, but remember: the gold is deeper. King Charles and Ozzy Osbourne share demographics but couldn’t be more different.
What keeps them up at 3am? Fear drives action more than desire. Dig into the emotional underbelly.
If pain stops the scroll, dreams hold the attention. What does their ideal life look like?
You’re not just identifying your ideal client—you’re stepping into their story.
The exact frustrations, doubts, and fears they express—in their own words.
The 4 barriers to “yes.” You’re not just writing content—you’re removing friction.
📋
Generated Content
🎯
Fill out your ICA profile
Click “Generate Content” to create hooks, value props, and objection handlers
🎣 Scroll-Stopping Hooks
💎 Value Propositions
🛡️ Objection Handlers
💡 Pro Tip: Get this wrong, you waste time convincing the wrong people. But get this right, and they’ll feel like you’ve read their mind.